NY NOW

For more than a century, NY NOW has been a cornerstone of the wholesale gift and home industry, bringing together brands, buyers, makers, and retailers through a marketplace built on discovery, connection, and commerce.

Held twice annually in New York City, NY NOW serves as the leading wholesale event for gift, home, lifestyle, jewelry, accessories, and emerging brands, connecting thousands of exhibitors with buyers from across the Northeast and beyond. From established industry leaders to independent makers, the market offers a curated environment where meaningful business relationships are formed and commercial opportunities are realized.

Now entering a new era under industry-leading ownership, NY NOW is evolving its 100-year legacy for the next generation of wholesale commerce. Guided by a team of seasoned market, retail, and events professionals, the organization is focused on restoring the show's position as one of the industry's most commercially relevant marketplaces while delivering measurable value for both exhibitors and buyers.