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Diageo Luxury launches Prima & Ultima in USA

DIAGEO ANNOUNCES THE FIRST-EVER INTRODUCTION OF THE PRIMA & ULTIMA PRIVATE COLLECTION OF RARE MALTS INTO THE USA


Diageo announces the introduction of the exclusive Prima & Ultima Private Collection of Rare Malts in the USA. The third global iteration of Prima & Ultima, the series of exquisite and incredibly rare Single Malt Scotch Whiskies, is now available in the States for the first time, through retailers in select markets. Hand-selected by Master Blender Dr. Craig Wilson, from some of the finest distilleries in Scotland, including Royal Lochnagar, Lagavulin, Talisker and The Singleton, Prima & Ultima holds the key to growing a collection of highly limited vintage Single Malt Whiskies, prized by collectors and whisky aficionados across the world.

Bottlings within the Prima & Ultima series are drawn from casks: the first or last of their kind. Each release of Prima & Ultima is carefully curated by one of Diageo’s Master Blenders. This year, Dr. Wilson hand-selected eight unique bottlings for the collection, four of which will be available in the US to private clients. Applying his in-depth knowledge of Diageo’s exceptional Single Malts, this release is a curation of mature whiskies that beckon a flavor and history rarely encountered - he has personally marked each spirit as outstanding. As another first for the collection, this release offers the opportunity to discover a Single Malt that is both ‘a first’ and ‘a last’: the first The Singleton of Glen Ord 1987 vintage and the only one ever to be released from the last casks that remain. It also includes a debut appearance to the Prima & Ultima collection from Royal Lochnagar, a 1981 bottling part of a pioneering experiment at the distillery.