Thom Sweeney Confirms the Opening of its New Townhouse in Mayfair

The Pollen Estate are delighted to announce Thom Sweeney’s imminent arrival of its new tailoring townhouse, situated at 24c Old Burlington Street, in the heart of London’s Mayfair. The four storey townhouse is scheduled to open in September 2020, and will bring Thom Sweeney’s two existing West End stores under one roof. With a bespoke tailoring workshop, fitting rooms, made-to-measure lounge and ready-to-wear collection on show, plus a cocktail bar and barber’s shop, the 3,100 sq ft store promises to bring an elevated new retail experience to the capital’s West End. 

Customers will enter through the townhouse’s grand frontage into a showroom dedicated to Thom Sweeney’s ready-to-wear collection; with tailoring, casualwear, shirts and knitwear on display. A custom-built pool table and a drink’s bar will enable this floor to transform easily into an event space when required. A shared courtyard with Buck’s Club, the iconic Mayfair member’s club, will also be accessible from the ground floor. 

The first floor will showcase more of the ready-to-wear collection, and offer a consultation space for Bespoke and Made-To-Measure customers, with elegant mid-century furnishings, custom Thom Sweeney mannequins and galvanised clothing rails lining the space. 

At the top of the townhouse’s staircase, lined with artworks curated by neighbouring Mayfair galleries, the third floor will be a lounge area for customers to socialise and feel at ease. A second copper-clad cocktail bar and leather Chesterfield sofas will lend the space a sophisticated, masculine look and member’s-club feel.